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Ralph Lauren Big Pony is known for its bright colours. So when the Sears store in the Toronto Eaton Centre offered the Big Pony fragrance line a highly visible, unoccupied wall section to brand as their own, Ralph Lauren Big Pony came straight to ICON for wall-dominating design ideas.
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ICON worked within the client’s design requirements to produce a vibrant, distinctive 264’’ x 129’’ vinyl banner for Big Pony. When a damaged area was discovered on the wall space, ICON specialists repaired it before installing the banner for Ralph Lauren.
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The banner has a laminate surface coating strong enough to withstand encounters with pedestrian traffic and store merchandise. The coated vinyl also protects the supporting wall surface.
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