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Porsche Canada turned to ICON to showcase their brand in their downtown Toronto dealership.
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They wanted to engage consumers and attract attention to the latest floor models, but the curved, grey walls of the showroom presented a challenge for standard poster executions.
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ICON custom created colour-rich posters to match the radius of the walls, to appear as floating graphics held by an invisible frame.
The display allows for easy rotation of images as often as Porsche requires.
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