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As an exclusive salon in the competitive downtown Toronto district, La Perla Spa realized they needed new signage to promote their services and attract new clientele. They asked ICON to help rejuvenate their image.
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ICON worked with the James Valentine design company to produce several large posters for La Perla in a solid material, using a front lit vinyl applied to a die bond, to ensure durability and weather-proofing.
The posters were placed in high visibility areas: over doors and windows, adjacent to the door entrance, and even in the parking garage.
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ICON designed, produced and installed the posters, also ensuring that none of the poster placements violated safety rules around the property.
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