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Guerlain of Paris needed to revitalize their display counters in The Bay stores across Canada.
They wanted to introduce a fresh feel to the luxurious appearance that Guerlain is famed for.
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ICON introduced a vinyl counter wrap with a strong laminate coating to achieve the clean, sophisticated solution that Guerlain was looking for.
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ICON specialists visited each of the 25 national locations to complete site checks, conduct adhesive testing and ensure a quality makeover on par with Parisian standards.
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